X= is a movement of multimedia design students at HU University that continuously creates experiences with which they can become better creators. We connect professionals and students and offer a space to inspire each other through interactive lectures, presentations, workshops, exhibitions, and online events. The world was cut off due to the coronavirus’s global spread. During this time, the festival was needed more than ever. it was an escape and a place where people could come together, even if it was virtually. This I wanted to translate into the promotion video where I created the concept and I was responsible for the creative directing.