For a fictive concert, we got the assignment to promote a foreign artist that isn’t known in the lowland. into the Dutch market. for this, I have done the research and out of that research, I came up with the concept ‘An alternative reality this is a concept that I tested by the target audience and fitted well with the wants and needs of the alternative scene that the Australian attracts.
For this campaign, I’ve created a poster, a promotion video, and a face filter for Instagram and Snapchat.